Dealer Purchase Programs FAQ's

How do I get a hold of someone in dealer sales?

You can reach the Dealer Support Staff at (512) 843-0017 or dealer@silencershop.com.

How do I get my customer in contact with Silencer Shop?

Retail customers can reach us by the webform on our contact us page, by sending an email to support@silencershop.com or by calling (512) 931-4556.

Will you do the form 4 for a silencer I didn’t get from you?

Yes, you’ll add it through the Manage Inventory tab in your dealer account dashboard.

How do I sell a silencer that I don’t have in stock at my store?

By selecting “SS Inventory” under the "Sell From" dropdown on the Assign Serial Numbers tab of your dealer account dashboard.

Can I charge the customer a transfer fee when they come in to pick up the silencer they bought on SilencerShop.com?

No, per our distribution agreement. Your margin is built into the price online. Use the Adjust Pricing tab in your dealer account dashboard.

Someone just called me asking about their order, I have never seen or spoken with them before. How do I know if they’re my customer?

You can look at the “Customer Orders” tab on your dashboard and ask them for their order number.

What’s this about a unique URL, how do I get one?

Your Unique URL is listed above your dashboard buttons when you click on the “My Account Tab”. That is the direct link, we can create a more visually appealing URL to reflect your trade name if you email us dealer@silencershop.com

I made a mistake uploading an item that I have, what do I do?

If it isn't yet assigned to a customer, you can delete the item from your inventory and add it again. If it is already assigned to a customer, you’ll want to contact your dealer rep (if you have their direct contact info) or reach out to the Dealer Support Department at dealer@silencershop.com or call (512) 843-0017 to get that resolved as soon as possible.

Why am I not (bronze, silver, gold, elite) yet?

Dealer rewards statuses are not reflected until the item(s) are paid for and then the conversion will happen at midnight that day. If you are still experiencing problems, please contact Dealer Support.

How do I earn Dealer Rewards points?

You can find information for the Dealer Rewards Program on this page.

The item I/my customer wants is listed as “On Backorder” when will it be back in stock?

That depends on a number of factors but the answer is that if a product is able to be backorded, then we have more on order and in bound. Typically we try to only enable backorder for products that we expect to be back in stock in 2-4 weeks (i.e. The manufacturer has an approved form 3 to us for another batch). The most common exception to this rule is for new and high demand items where people want to reserve a spot in line but delivery of the product is difficult to predict.

Should I just send all customers to the website?

You can, but those sales will not count towards your Dealer Rewards Status Level. You can sell directly out of our inventory from your dealer portal or send customers to your unique URL to have those sales count towards your loyalty level. Here is a video walkthrough to explain exactly how to do that!

How do I make my Unique URL work better for me?

Our most successful dealers place a link to their unique URL in the signature of their email, posting it on social media, or making a page talking about silencers on their website. Also, having it loaded up on a computer or tablet in your shop can make it handy to sell silencers on our site there in your own storefront. If you need pictures or logos to use in a link, please feel free to reach out!

I received a silencer with a check in the box, what’s this for?

The check in the box is your profit from the sale of the silencer. We will also have subtracted your processing fee (based on your loyalty level) from this payment.

On my shipping invoice it say’s something about a 2.8% fee, what is this?

The 2.8% is only applicable if we made a sale on behalf of your business. This is only applicable if a customer called us, or placed and order on the website without utilizing your URL. It is applied from the Dealer Cost of the silencer, and not from your selling price.

Do you charge credit card fees?

Nope, we sure don't.

What are my options for making payments?

Your account is set up by default to “Pay when order is placed.” We can also set you up on “Due at Ship” terms and Net 30 day terms pending a simple credit application process. The option to auto pay by credit card (no fees) and ACH as well as paying orders by electronic check (CHAX) are also available. Contact your dealer rep to learn more.

I’m having some trouble reading my statement’s, who can help?

On your statement, items in red text are what is due, items in bold black text are due next week, all other text is what else we have for your account coming up. For further help please email AR@silencershop.com

I can’t see myself on the dealer locator, shouldn’t I be listed first based on radius?

With our dealer rewards program. Dealer’s are listed with more priority the higher they are in our Rewards Program, within a certain radius based on their level. The service we use to "ping" your location is a very good service, but not infallible. Location services for your computer or phone has a potential to cause error and also cause you to not be listed first.

What does the "average" customer experience on SilencerShop.com look like?

When the customer selects a silencer to add to cart, they will select a dealer from a drop down. This menu will show the dealer, dealer’s price, and miles from the customer as well as if they are Powered by Silencer Shop or not. The customers can also see dealer reviews and your dealer profile if you have created it.

How do I set my own prices?

You will be able to log into the Dealer Dashboard which will allow you to bring up a pricing table that will display the pricing for all of the silencers on our site. You will be able to see what your cost is, what the minimum price is, our suggested prices as well as MAP and MSRP. Prices can only be adjusted for silencers not accessories/ancillary items. Here is a quick video tutorial for that exact process.

How do accessories (non-serialized items) that my customers order off SilencerShop.com ship?

If a customer orders a silencer and accessories together, we will ship the accessories directly to the customer to reduce the ammount of items you have to store in house.

How do we ensure the proper sales tax rates are being used?

You are not responsible for capturing sales tax on our website.  We collect sales tax based on a regularly updated national database of sales tax rates and pay the appropriate agencies for orders placed on our site.

Will our customers be paying directly online? Will the dealer be paying?

The answer to this is: yes. If you sell an item in your store through your point of sale, you collect payment from the customer and assign an item (out of your inventory or ours) through your dealer portal. If the silencer comes out of Silencer Shop invnetory, then we will charge you your standard dealer price and form/ship it to you ASAP. If the customer checks out and pays on our site then we will collect payment from the customer. Payment to you is sent from Silencer Shop when the suppressor is sent at time of Form 3 approval/shipping.

Will we be able to incorporate a feature for these programs into our existing website and marketing materials?

All Powered by dealers have a unique URL that can be used on your website or sent to your customers to SilencerShop.com and only show your dealership and your pricing.

What are the differences between "Buy-It-Local" and "Powered By Silencer Shop"... and the OLD "Silencer Shop Direct" programs?

In SSD, the FFL was simply acting as a transfer agent for our customer. Now, through Buy-It-Local/Powered By, your customer is buying from you on our website at a price that you have specified. Being Powered By also means that we will work with the customer to handle your Form 4 paperwork through our automated systems.

Can Silencer Shop drop ship the item to the customer?

We will not drop ship anything on your behalf.

How is your distributor pricing compared to other distributors?

We work hard to insure that we keep a very competitive pricing structure as well as a full inventory (in-stock). We also offer regular exclusives and promotions.

My customers don't like computers. Can they fill out the Form 4 by hand and still do Powered By Silencer Shop?

Unfortunately not. The service offered through PBSS is a computer automated system that we have spent years perfecting (and still continue to adjust) in order to minimize ATF error rates.

How will the customer select me as their dealer?

We wanted you to keep your long time customers and still be able to utilize the services offered by BIL or PBSS. The customer will not only see a list of dealers in their state (sorted by nearest to furthest) but they will also be able to select a “preferred dealer” that will then populate the first spot whenever they are looking at a product. Additionally, the use of your unique URL can completely remove other dealers from displaying on our site.

Can I make batch changes on my pricing?

You certainly can.  The dealer pricing portal has a tutorial video associated with it that can be found here.